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Free Resources to Start Your Digital Marketing Journey

Did you know The Arboretum community supports over 10,000 members from 69 countries? People look to it for professional growth in social and marketing areas. This shows a big need for good digital marketing tools. No matter your level, there’s more to learn in digital marketing.

We’ll cover 9 free resources in this article. They’ll help you start out or improve in digital marketing. It’s smart to keep learning because digital marketing is always changing. Making time to improve your skills is key.

Free Resources

Key Takeaways:

  • Discover a wealth of free digital marketing courses and certifications to enhance your skills.
  • Learn from industry experts through informative podcasts, video tutorials, and books.
  • Explore free tools and platforms that can help you streamline your digital marketing efforts.
  • Stay up-to-date on the latest trends and best practices in the ever-evolving digital landscape.
  • Kickstart your digital marketing journey with a diverse range of accessible learning opportunities.

Invest in Your Digital Marketing Skills

It’s important to invest in your digital marketing skills to lead in the digital world. Learning new things through digital marketing education can give you big chances. This includes chances to start a business or make your current one bigger. Digital marketing uses online ways and tools to promote what you’re selling. This makes it a key skill for anyone running a business, no matter its size. What’s great is that you can track your progress and change your plans easily. This makes digital marketing a field that is both measurable and flexible.

Why Invest in Digital Marketing Education?

Learning should never stop, especially in such a fast-moving field. To succeed, it’s crucial to keep up with the newest trends and best ways of doing things. If you put effort into improving your digital marketing skills, you’ll have a better chance at success. This will open up more jobs for you and help your business or ideas to reach their full potential.

The Importance of Continuous Learning

With the digital world always changing, learning continuously is a smart move. It helps you stay on top of things. There’s always something new to learn, whether you’re just starting or already in the game. This is why digital marketing education is a journey that never ends.

Google Digital Garage

The Google Digital Garage is perfect for beginners in digital marketing. It’s a free platform from Google with over 30 courses. You can even get certificates after finishing some.

The “Fundamentals of Digital Marketing” course and the “Prepare for the G Suite Certification Exam” give a broad view of digital marketing. You’ll learn about important tools and techniques. And for those who want to dive deeper, Google Skill Shop offers specialized courses and certifications. These can boost your professional credentials.

LinkedIn Learning: Become an Online Marketing Manager

Looking for an in-depth view of digital marketing? LinkedIn’s course, “Become an Online Marketing Manager” is a great choice. It’s perfect for anyone with some digital marketing knowledge. And it aims to boost their skills further.

Course Overview

The course is divided into 11 modules. It covers key topics like growth hacking, advanced branding, and SEO. You’ll also learn about email marketing, Google Analytics, and social media marketing. These lessons are aimed at giving you a strong grasp of online marketing. So, you’ll be well-equipped to handle digital marketing tasks effectively.

Course Duration and Accessibility

It takes around 24 hours to finish the course. But, here’s the cool part – it’s free if you have a LinkedIn Premium account. If you’re not a Premium member, don’t worry. You can sign up for a 30-day free trial. This way, you can complete the course without spending extra. Enjoy this great chance to learn more about online marketing.

Ahrefs’ Blogging for Business Course

The Ahrefs’ Blogging for Business Course fits well for those already blogging. It aims to boost their grasp of SEO and enhancing content. It’s a 5-hour journey into SEO principles and effective content creation. While it suggests Ahrefs’ Keyword Explorer, there are free tools like Ubersuggest. It’s a great resource for anyone wanting better blog visibility and performance through smart SEO.

Course Content and Focus

The course delivers 40 lessons in just under 5 hours. It tackles SEO and keyword research deeply. You’ll learn about making your content better, building links, and understanding site stats. By the end, you’ll know how to use SEO to draw more people to your blog.

Ahrefs’ Keyword Explorer Tool

The course highlights Ahrefs’ Keyword Explorer for deeper keyword research. Still, there are free tools that give you similar info. Ubersuggest, for example, is great for helping your blog get noticed online.

HubSpot Academy

The HubSpot Academy is perfect for pros aiming to boost their inbound marketing game. It’s a top-notch place for learning, offering videos, tutorials, and hands-on tasks. Professionals from all around the world in marketing, sales, and customer service can find something useful. With 15 certification options, it covers areas like Inbound Marketing and Email Marketing.

Certification Tracks Offered

The Academy’s certifications are recognized globally, making your LinkedIn profile and resume shine. It offers training in various areas, from Inbound Marketing to Social Media, preparing you for the digital marketing world.

Course Structure and Reviews

The program takes around four hours. It’s made of short and engaging videos. You can learn at your own pace, picking up where you left off. It has great feedback on sites like G2 and Indeed, showing it’s a top resource.

HubSpot Academy Key Facts Details
Certification Tracks Offered 15, including Inbound Marketing, Growth-Driven Design, Frictionless Sales, and Email Marketing
Course Duration Approximately 4 hours for the entire program
Course Structure Short, topical videos that allow learners to stop, save, and resume at their convenience
Course Reviews Positive reviews from G2 and Indeed users
Course Topics Inbound Marketing, Content Marketing, Inbound Sales, Social Media, and more
Accessibility Entirely free and online, with unlimited access to hundreds of topics

WordStream’s PPC University

WordStream’s PPC University is perfect for those wanting to learn about online marketing. This company is an expert in online ads. It has helped many businesses spend wisely on advertising.

The PPC University course teaches how to make the most of your ad budget. It shows you how to use the AdWords account effectively. This way, you can get more from your money when advertising online.

PPC Advertising Expertise

WordStream knows the power of PPC training. Their PPC University is designed to guide both newbies and pros through the world of paid search advertising. The course covers a lot, ensuring everyone learns the ropes.

Course Modules

This course is split into three parts: PPC 101, PPC 102, and Advanced PPC. You can choose where to begin, depending on your level of knowledge. A lot of companies need help with their PPC ads, and PPC experts are essential in guiding them.

PPC advertising

SEM Rush’s Free Keyword Research Course

SEM Rush’s Keyword Research Course is perfect for those just diving into content marketing. It’s a digital marketing lesson that takes an hour to finish. Taught by expert Greg Gifford, you’ll learn why keyword research is so crucial for SEO. Good content remains hidden if the right keywords aren’t used.

For beginners in SEO, this is a top pick. It covers the essentials to get you started. By the end, you’ll have solid knowledge.

Constant Contact’s Social Media Course

Constant Contact has a social media course for beginners. It breaks everything down into easy-to-understand parts. You’ll learn how to market on Facebook, Twitter, LinkedIn, and more. Pick the areas you need the most help with.

Course Breakdown by Social Platform

This course shows you the best strategies for each social media platform. You’ll learn about Facebook’s algorithm and how to make great LinkedIn profiles. And you’ll find out how to do well on YouTube.

Importance of Local Listings

Local listings are key, especially now. More people are looking online for local info. The course teaches you to set up Google My Business. It helps your company be more visible online and find local customers.

Internet Marketing for Smart People by Copyblogger

Copyblogger offers a free 20-part course in “Internet Marketing for Smart People,” sent through email. It focuses on key areas like building relationships and writing effective content. Courses are sent in parts, making them easier to follow and complete. The info stays updated to reflect the latest in digital marketing trends.

Course Pillars

Copyblogger’s content marketing approach is built on four strong pillars. The right words draw in readers and boost sales and growth. Putting the audience’s needs first is essential in online marketing. This approach also works great in social media, where building strong connections is crucial.

Delivery Format

Since 2006, Copyblogger has shared valuable internet marketing for smart people advice for free. It has helped many writers advance their careers. The course is simple and systematic, making learning online marketing a breeze. Readers often share Copyblogger’s advice, and sometimes there are special reader-focused offers, too.

copyblogger internet marketing

edX: Digital Branding and Engagement

The course “Digital Branding and Engagement” on edX is really thorough. It’s taught by Sonia Dickinson, an Associate Professor. She teaches in the School of Marketing at Curtin University. Over 4 weeks, you’ll learn about the connection between paid, owned, and earned media. How consumer trends affect branding, creating content that works, and why earned media is so important.

Course Topics

This course covers how paid, owned, and earned media work together. It also discusses how what people do affects how brands talk to them. You’ll learn how to make effective content. The course shows why getting attention from others is valuable for brands. With this knowledge, you’ll understand digital branding and engagement better.

Course Duration and Certification

The course asks for 3-4 hours of work each week. When you finish, you can get a Verified Certificate for $100. It’s a smart choice if you’re serious about improving your skills. Rated 4.4 out of 5 with 140,320 people taking it, this course is well liked. It’s a great way to increase your knowledge in digital branding and engagement.

Free Resources

Along with the mentioned courses, many other free resources can help you learn about digital marketing. Check out Noble Desktop’s YouTube channel. They have lots of video tutorials from social media to Google Analytics. These videos are great for learning for free.

Video Tutorials

Do you want to become a digital marketer? These free video tutorials are perfect for you. They will help you start well and keep you updated on what’s new.


Listen to podcasts like Paid Search Magic and The Suitcase Entrepreneur. They share tips from experts. These podcasts will help you learn and stay excited on your digital marketing journey.


If you like reading, try borrowing digital marketing books from the library. It’s a cheap way to learn more. Books can also give you a strong base and keep you informed on trends.


Digital marketing changes fast. To keep up, you need to learn all the time. Luckily, many free tools can help you start. There are online courses, podcasts, and books that teach you key digital marketing skills. These help you stay ahead, whether you want to start a business, grow your career, or improve your digital know-how.

This article showed various learning tools for anyone interested. There’s something for beginners and experts alike. Thanks to Google Digital Garage and HubSpot Academy, you can learn everything from SEO to social media for free. These courses are perfect for building a solid knowledge base or becoming a specialist.

Are you just starting out or already deep into digital marketing? Using these free resources can give your skills a boost. This helps you open new opportunities and beat the competition. By always learning and adapting, you can become a key player in the digital marketing world. You’ll help your own projects or the companies you work for succeed.


What free digital marketing resources are available to help me kickstart my journey?

You can start by exploring 9 free digital marketing resources. These include the Google Digital Garage and LinkedIn Learning. They also offer Ahrefs’ Blogging for Business Course and other free tools.There’s quite a lot out there to help you learn, no matter your starting point. Constant Contact’s Social Media Course and edX offer a wide range of free courses. They help you learn about digital branding and social media.

Why is it important to invest in digital marketing education?

Digital marketing is always changing. By learning new skills and knowledge, you can stay ahead. This can help you find new jobs, grow your business, and stay up-to-date with industry trends.

What makes the Google Digital Garage a great starting point for beginners?

The Google Digital Garage is a great place to start. It offers many free digital marketing courses. These include a “Fundamentals of Digital Marketing” course that gives you an overview of the digital marketing world.

What does the LinkedIn Learning “Become an Online Marketing Manager” course cover?

The LinkedIn “Become an Online Marketing Manager” course includes lessons on growth hacking and SEO. It also covers email and social media marketing and Google Analytics. This is great if you know the basics of digital marketing and want to learn more.

What is the focus of the Ahrefs’ Blogging for Business Course?

The Ahrefs’ Blogging for Business Course helps bloggers who want more knowledge about SEO. It dives deep into SEO and creating content that really works. If you’re an intermediate blogger, this course might be perfect for you.

What types of certifications and courses does the HubSpot Academy offer?

The HubSpot Academy has 15 different certification tracks. These include Inbound Marketing and Email Marketing. SEOs and content marketers can benefit a lot from these courses. They are great for anyone working in inbound marketing.

What can learners expect from WordStream’s PPC University?

WordStream’s PPC University helps learners get more from their online ads. It has three levels: PPC 101, PPC 102, and Advanced PPC. This lets you pick the starting point that’s right for you.

What does the SEMrush Keyword Research Course focus on?

The SEMrush course is all about keyword research, a key SEO step. It’s a quick, one-hour course that’s perfect for writers and content marketers. You’ll get a good foundation in keyword research.

What does the Constant Contact Social Media Course cover?

The Constant Contact course is great for learning social media marketing. It covers many platforms, like Facebook and Instagram. The course also looks at local listings and Google My Business.

What are the key pillars of the Copyblogger “Internet Marketing for Smart People” course?

Copyblogger focuses on four main areas. These are building relationships, copywriting, content marketing, and sales strategies. The course is easy to follow, with each part delivered bit by bit.

What topics are covered in the edX “Digital Branding and Engagement” course?

The edX course talks about paid, owned, and earned media. It also looks at consumer behavior and how it affects brands. You can also learn about content marketing and get a Verified Certificate for 0.

What other free digital marketing resources are available?

Aside from courses, there are many other free resources. You can find tutorials on digital marketing on YouTube. You can also listen to podcasts and read books from your local library to keep learning.

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