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Marketing Tools

Digital Marketing Tools Every Marketer Should Use

More than half of all website visitors find sites through searches. This shows how important digital marketing tools are today. Businesses need these tools to do well. Without them, they might fall behind.

Thankfully, there are many tools to help with marketing. They aid in handling customer relationships, finding new leads, and spotting marketing chances. This list includes tools for social media, email campaigns, SEO, and more. Having these tools can build a strong foundation for any marketing team.

Key Takeaways

  • Digital marketing tools are essential for companies to survive and thrive in today’s competitive landscape.
  • A robust tech stack can streamline workflows and ensure marketers aren’t wasting time on tedious tasks.
  • The digital marketing tools covered in this article span a wide range of categories, including social media, email, SEO, conversion optimization, and more.
  • Leveraging the right mix of digital marketing tools can help businesses gain deeper insights, improve campaign performance, and drive better results.
  • Careful evaluation of organizational needs and alignment with marketing goals is key when selecting the right digital marketing tools.

Social Media Marketing Tools

Social media is key for many companies’ marketing today. These businesses use powerful social media marketing tools to improve work flow. These tools help with social media management, better social media analytics, and helping firms listen and talk online more effectively.

Sprout Social

Sprout Social helps firms turn their social media marketing tools into real success. It’s a social media management tool that keeps all your content together. This lets you easily post and plan on different sites. With a smart inbox for messages, deep social analytics to refine your posts, and social listening to spot trends, Sprout has a lot to offer.


Hootsuite is very popular, with over 22 million users in 175+ countries. It lets you handle your social profiles from Instagram to YouTube all in one spot. You can protect your brand with social listening, manage ads across platforms, and get help from AI for writing content. Plus, its inbox and post-timing advice make managing social media a lot easier.

Email Marketing Tools

In today’s digital world, email marketing tools are vital for businesses. They help companies connect with their audience in a powerful way. These tools allow for easy email list building and good email deliverability. They also bring in email automation and email analytics. These features improve how marketing is done.

HubSpot Email Marketing

HubSpot Email Marketing is easy to use and boosts emails’ chances of reaching inboxes. It works smoothly with HubSpot’s other tools, making marketing campaigns easier to manage. You can send up to 2,000 emails a month for free. This plan includes contact lists, an easy-to-use email creator, and templates. HubSpot Email Marketing makes marketing simpler. It combines various tools, like Sprout Social, for better customer interactions.


SendGrid is a top choice for email marketing. It gives a wide set of tools to help with emailing. Marketers can choose how to design emails: through easy clicks, by writing code, or mixing both. This creates emails that customers love to see. SendGrid also helps monitor how emails perform. It shares insights on what works best, improving marketing plans. It offers a free plan that never ends, plus affordable plans for all businesses.

SEO (Search Engine Optimization) Tools

In today’s world, SEO tools are a must for anyone who wants their content to shine online. These tools give us insights into what keywords to focus on, how our rivals are doing, and what our content needs to get better at. Basically, they’re crucial for any strong SEO strategy.


Ahrefs stands out for helping you find great keyword ideas to use. Its site explorer tool lets you see what keywords any website ranks for. Plus, you can check how much traffic they get from these search terms. This is super useful for knowing what kind of content gets the most links and traffic. It’s key for competitive analysis and content optimization.


Clearscope is a gem for writing better content. It offers a detailed editor that suggests keywords, headlines, and how easy the text is to read. It’s great for making new, optimized posts or improving what you have. It helps ensure every part of your content is geared toward better search optimization, from keyword optimization to on-page SEO.

Conversion Optimization Tools

In digital marketing, conversion optimization tools are key to making a website better. They help change visitors into leads. Unbounce is a top tool for quickly making, changing, and sharing landing pages for testing.

Unbounce includes A/B testing and analytics to see what works and what doesn’t. You don’t need design skills to use Unbounce. It offers ready-to-use landing page templates you can tweak to match your brand.

With Unbounce, you can see which landing pages are doing best thanks to its analytics. This helps make smarter changes and always improve your site’s results. Using Unbounce gives businesses an edge by bringing in more leads and increasing profits.

Conversion Optimization Tools

Lead Enrichment Tools

B2B marketers are focusing more on generating leads. Lead enrichment tools are now key in their marketing plans. These tools help firms find, group, and connect with top clients. This leads to more sales and a better return on their marketing investment.

One outstanding tool is


, which offers advanced social listening. Audiense lets businesses discover important facts about their

social media audience

. This helps firms aim their ads better and understand their customers more. By looking at details like age and the kind of content they like, Audiense gives B2B firms a leg up. It helps B2C firms get what their target customers want.

Accuracy, cost, features, and ease of use are crucial in lead enrichment tools. According to G2, Clearbit, Datanyze, FullContact, Cognism, and Lusha do very well, especially Cognism and Lusha with scores of 4.7/5 and 4.6/5. Many of these tools are also budget-friendly, with options like free trials and plans for different business sizes.

In today’s changing digital world, B2B marketers need lead enrichment tools to stay ahead. Tools like Audiense offer powerful ways to understand audiences. They help in finding the best customers and improving how we know our customers. Choosing the right lead enrichment tools can really boost sales and marketing achievements.

Marketing Tools

Today’s companies must make eye-catching marketing materials. Graphic design tools help these teams and businesses a lot. A top choice is Canva Business. It’s a paid service that makes visual content creation easier.

Canva Business

Canva Business has a big library of templates, photos, illustrations, and graphics. It’s perfect for making content for all sorts of marketing like social media, presentations, and brochures. It helps keep brand consistency in all the visuals you make.

It also helps teams work together easily. Users can share their designs, leave feedback, and see changes. This makes teamwork smooth and helps everyone agree on the results.

Using Canva Business, marketers can make many kinds of visual content fast. You don’t need to be a design expert or have special resources. This lets teams put more focus on creating marketing that connects with their audience.

Productivity and Collaboration Tools

In today’s world, working remotely and with teams all over means having the right tools is key for marketers. These tools are more than just for work; they help teams stay close and work smoothly together. Here are two game-changing tools that can boost your marketing team’s efficiency and bond.


Trello is a project management tool that works on the web. It uses boards, lists, and cards for organizing tasks and projects. For digital marketers, it’s a go-to tool. They can plan and sort out their online content easily with it. Trello’s teamwork features are a big plus. They help keep everyone in sync, assign jobs, and follow how content gets done, making creating content smoother.


Slack is a top pick for teams looking to chat and work well together. It’s a cloud service that lets users talk, exchange files, and share things quickly. This cuts down on endless emails and boosts work speed. What makes Slack even better is it works with lots of other tools. This means sharing files and info between platforms is a breeze, making work even more efficient.

productivity and collaboration tools


In the always-changing world of digital marketing, businesses aim to boost customer engagement and research. They look for effective tools. Typeform, a platform for creating engaging web forms, surveys, quizzes, and pages, has become very popular.

Marketers use Typeform because it’s easy and can be customized. It helps gather customer feedback and get high-quality leads. Their surveys and forms have cool features like instant data updates and smart data checks, making marketing strategies even better.

What sets Typeform apart is how well it works with other tools. For example, it easily connects with CRM systems like HubSpot, Salesforce, and Pipedrive, or tools like Zapier, Mailchimp, Klaviyo, and Make. This makes using Typeform even more beneficial for businesses, as it fits right into their existing tech setups.

For market research, Typeform is golden. Ads Age’s WeRateDogs and other businesses use it to quiz their audience. This helps them know their customers better, see how products are doing, and tweak their marketing to fit what their audience really wants.

Plus, Typeform makes it easy for companies to offer personalized experiences. Brands like Mented and Vickie O’Neill use it to quiz their customers. This helps them give recommendations in a fun way. It’s a hit because it makes the brand stand out and keeps the customer engaged.

Whether it’s about leads, better workflows, or smarter content, Typeform proves its worth. Businesses benefit a lot from its features. It makes capturing leads, understanding customers, and market research much more efficient. This helps in making better marketing decisions.

Typeform Integrations Key Use Cases
CRM Systems (HubSpot, Salesforce, Pipedrive) Lead scoring, follow-up automation, personalized communications
Automation Tools (Zapier, Mailchimp, Klaviyo, Make) Streamlined workflows, data collection and analysis
Collaboration Tools (Aircall, Slack) Efficient team coordination and data mobilization


The world of digital marketing changes fast. Today, businesses need many tools to keep up. They range from social media management to email marketing and SEO optimization. These tools form a strong base for successful marketing today. With these digital marketing tools, marketers can work more efficiently. They also gain a better understanding of their audience. This leads to achieving better business goals.

To choose the best tools, it’s important to know what your business needs. Maybe you want to improve how you automate your marketing. Or, you aim to use data better in your marketing efforts. Or, maybe you just want to perform better overall. The right tools can really impact your success, especially in a competitive scene.

By using digital marketing tools, companies can be more flexible and responsive. This helps them prepare for future successes in the dynamic world of marketing technology.


What are some of the essential digital marketing tools that every marketer should use?

Marketers should use social media tools like Sprout Social and Hootsuite. For emails, tools include HubSpot Email Marketing and SendGrid. For SEO, try Ahrefs and Clearscope. Then, for making your site better, use Unbounce. Audiense helps with leads, Canva designs images, and Trello and Slack boost teamwork.

How can social media management tools like Sprout Social and Hootsuite help marketers?

Sprout Social and Hootsuite help by letting you schedule posts. You can manage all messages in one place. They also check how well your social media is doing. Plus, they find and use trends to engage your audience better.

What are the benefits of using email marketing tools like HubSpot Email Marketing and SendGrid?

HubSpot and SendGrid are great for sending out emails. They help in designing emails and managing who gets them. They tell you how well your emails do. You can also connect these tools with others to make your marketing better.

How can SEO tools like Ahrefs and Clearscope assist with content optimization?

Ahrefs and Clearscope help you get more traffic from search engines. They find words you should use more. They also tell you what works for your competitors. Then, they give tips for making your pages better.

What are the benefits of using conversion optimization tools like Unbounce?

Unbounce helps make better pages to turn visitors into customers. It lets you test different page parts. Then, it tells you what works best. This makes your advertising and site better.

How can lead enrichment tools like Audiense help with audience targeting and segmentation?

Audiense helps you know more about who’s reading your social media. It shows their facts and interests, so you can aim your ads right. This way, you make ads and marketing that matter to people.

What are the benefits of using graphic design tools like Canva Business?

Canva Business has tons of stuff to make your designs with. You can make cool images and posts quickly. It also helps everyone on your team use the same looks in everything you publish.

How can productivity and collaboration tools like Trello and Slack improve marketing workflows?

Trello and Slack help you work and talk together more easily. You can see what everyone’s doing at any time. This makes your team work better and faster on marketing tasks together.

What are the benefits of using lead capture tools like Typeform?

Typeform makes great forms, surveys, and more to get to know your customers. It helps you learn what they like and need. This lets you make smarter choices in your marketing. Plus, it works well with other tools.

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